- Listening to poor customers and thoroughly understanding the specific context of their lives.
Facilitated by the global hub and direct connections with organizations working with locals out on the ground, members of the co-op have an invested interest in design / business outcome, so are more likely to take time needed to learn about and better understand related issues. Their active participation will increase awareness of opportunities this market presents.
- Designing and implementing ruthlessly affordable technologies or business models.
Co-op creates united concern (‘everyone is client’) to assist generation of ideas / effective development of solutions. United interest helps to utilize individual skills; collected expertise increases chance of success.
- Energizing private sector market forces plays.
Collaborated interest to maximize efficiency of business (design solutions). Local approach and two-way communication enabled through global hub ensures local knowledge of market forces can be shared and more clearly understood.
- Radical decentralization is integrated into economically viable last-mile distribution.
Community based approach helps to ensure decentralization is achieved. As activity on the global hub grows, it’s distributed, community oriented structure will facilitate open sharing of challenges and solutions associated with both the marketing and distribution of product designed.
- Design for scale.
As discussions taking place during the (phased) deliberation and development of community-based design solutions will take place on a global hub, the ability to design solutions that can scale will be increased.
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