What is Social Media?

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By Caroline Smalley on May 11 2009, last modified on Feb 01 2010.

It's 2-Way - the right way

Social media is any content online, which allows the viewer to interact. It's a 2-way conversation - nothing more, nothing less.

Whereas traditional media (both on and offline) and traditional advertising were only one-way, social media empowers communication in a far more meaningful…


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