The Changing World of Advertising

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By Caroline Smalley on May 11 2008, last modified on Dec 31 2009.

Why Advertise on The Internet?

Advertisers care about their specific target audiences, not media companies. - Louise Story, New York Times

The days of distribution-driven media monopolies are dying. Just look at the revenue and cost trends in newspaper, magazine and broadcast media earnings announcements


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And it means that social "media," which will account for $716 million this year between social network campaigns and agency fees, will generate $3 billion in five years. And this doesn't even count displays ads on social networks (which are in the display ads category.) Of all the parts of digital marketing, social network marketing one is poised for the most explosive growth. Read the full article...


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