Pledge Support Whistler's Most Formidable Competitor Using Social Media To Beat Us !! By deleted-343 on Nov 30 2009, last modified on Nov 30 2009.

Check out this link to see how Vail, one of Whistler's most formidable competitors is using Social Media to it's advantage by slashing it's ad budget directed towards traditional media !!!!!

http://adage.com/aboutdigital/article?article_id=140710

NEW YORK (AdAge.com) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. In this nine-minute video CEO Rob Katz explains the dramatic changes.

Tagged As: Advertising Skiing Social Media Vail

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Re: Whistler's Most Formidable Competitor Using Social Media To Beat Us !!

By mu on Tuesday, December 01, 2009, 17:36.

	Social sites seem to be big on the search engines in 2009 too:  The Fastest Rising Google Queries in 2009 [blogspot.com] .	0
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Re: Whistler's Most Formidable Competitor Using Social Media To Beat Us !!

By caroline on Friday, December 11, 2009, 11:08.

	Who controls your media? [typepad.com] 1966: NBC, CBS and ABC decided what I did every night at 8 pm. Today: are you still ceding control to others? It's easy to allow 'them' to dictate how (and how often) you friend or post or follow or tweet... Shouldn't you be the one who decides? - Seth Godin [sethgodin.com]	1
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Re: Whistler's Most Formidable Competitor Using Social Media To Beat Us !!

By caroline on Thursday, December 17, 2009, 09:57.

	Some GREAT tips on using Social Media: http://www.radian6.com /king-brand-learns-to-listen/ [radian6.com]	0
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