kinda makes you wanna think, doesn't it? By Russell Adams June 26, 2008; 'As the economic pressure on newspapers intensifies, the Associated Press, a 162-year-old news gathering cooperative for the industry, is beginning to fracture. Long a newspaper-centric organization, the AP has shifted its focus in recent years. With readers and advertisers migrating away from news on printed paper and toward cable TV and the Web, the AP is devoting more of its resources to producing content for other news outlets. These include the very Web portals that pose the greatest competition for newspapers, such as Yahoo and Google, which are now among the AP's biggest customers. For some editors, the AP's strategy, coupled with its high prices, amounts to a betrayal at a time when the industry is under threat. In recent months such frustrations have sparked a bitter war of words. The editor of the Pittsburgh Post-Gazette, for example, likened AP President and Chief Executive Tom Curley to the secretary-general of the Politburo at a convention in April...' - Wall Street Journal Did you Know? If you want to keep an audience - you had better give them a say! Sites where people stay longest are the ones that allow them to interact, consume or connect to powerful streams of information that’s relevant to them.  Only 20 domains capture a whopping 39% of all our time spent online!
- 11.9% of Internet time is spent on the Social Networking tool, MySpace - blog.compete.com
- 57% of American teenagers create content for the internet—from text to pictures, music and video - Pew Internet & American Life Project April, 2006
- 87% of print journalists are connected to the Internet - http://www.why-not.com/company/stats.htm
- 42% of 18-29 year olds get their election news from the internet (PEW Research 2008)
- 57% of senior executives in the media entertainment industries identify user-generated content as one of the top three challenges they face today. (Accenture, 4/2007).
- US spending on podcast-related advertising will rise to $435 million in 2012 (eMarketer, 2/2008)
- Professional and “user-generated video” views are expected to grow by 43.4% in 2008 (Accustream, 3/2008)
- The podcast audience has grown nearly 40% in the last year, reaching 18% of Americans. (Arbitron-Edison Media Research, 4/2008)
“The big broadcast networks are failing to effectively reach 18- to-34-year-old men online” Michael Pond - a media analyst at Nielsen Online (video stream sites were nearly two times more likely to be viewed by women ages 18-34 than men). “With shorter clips and a viral nature, websites are much more about discovery, and consumers are likely to view content on more than one," - Pond said. In the US, Internet advertising revenues for the full year of 2007 increased 26% over 2006 (from $16.9 billion to $21.2 billion) - PriceWaterhouseCoopers, March 2008  "...the industry is providing marketers with new and unique ways to reach consumers – it’s a very exciting time.” - Randall Rothenberg, President and CEO, IAB Viral video launches BMW 3:29 A video about a fictional plan to launch a BMW in the U.S. is guerilla marketing at its best. Alina Cho reports. 
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