Having already helped more than 20 million people lift themselves permanently out of poverty, iDE gives agricultural workers living on less than $2 a day access to tools and information enabling them to develop profitable market links and so expand their business.

iDE is an international social…

Having already helped more than 20 million people lift themselves permanently out of poverty, iDE gives agricultural workers living on less than $2 a day access to tools and information enabling them to develop profitable market links and so expand their business.

iDE is an international social enterprise unleashing the power of innovation and market forces for poor rural households in the developing world, helping them access the tools and knowledge they need to increase their income. For over 28 years, iDE has continued to develop its market-based approach by designing affordable tools, improving market access, increasing agricultural production, and creating sustainable local businesses.

With each dollar donated translating to an average of $10 dollars generated by the beneficiaries, iDE understands that to implement solutions that work, there is nothing more important than to directly engage the people we are meaning to serve.

iDE’s expertise in realizing unnoticed technologies and disseminating them through fair market channels makes them an ideal partner through whom The Citizens Media^® (CM) can initiate community projects that will help determine how their communications platform will grow.

Operating in eleven countries and sharing our vision for taking an entrepreneurial approach for impacting long term change, iDE are a world-class game-changer, whom CM are extremely honoured to have on board.Why are iDE choosing to work with CM?

Project: Connecting $2 farmers locally and globally

Project interview with Andrew Vermouth, iDE Marketing Director 

Video on iDE Market Based Approach